Some people have said they are making “little downgrades” to save money. Many are choosing cheaper alternatives, with 32 per cent of consumers choosing to buy cheaper vegetable oil instead of olive oil and 21 per cent buying loose fruit and vegetables instead of bagged. One in four people said they keep an eye out for such bargains. More people are shopping for items with yellow stickers, which are reduced in price as they get closer to their sell-by or use-by dates. The report also found that 72 per cent of shoppers said they are more mindful about their spending, with more than a third “shopping around for bargains”. These are cuts that require low and slow cooking for maximum flavour impact and melt-in-the-mouth texture – something we’ve seen in restaurants for years but it is also possible to recreate at home for a fraction of the cost.” The supermarket introduced its “Forgotten Cuts” range in 2008, which included beef skirt and pig’s trotters, at the height of the Great Recession.Ĭurrently, fish heads are priced at £1.50 per kg, while beef shin is around £5 cheaper per kg than topside beef.Ī spokesperson for Waitrose told The Independent: “We’re seeing shoppers choose lesser-known cuts of meat and fish more often. Waitrose notes that slow cookers have increased in popularity, which “makes cooking cheaper (often tougher) cuts a doddle”. While poultry and meat have risen by 17.2 per cent and 15.3 per cent respectively, the items that have jumped the most price include low-fat milk (42.1 per cent), margarine and other vegetable fats (30.5 per cent), and whole milk (30.2 per cent).
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